Webinar automation – from scheduling to follow-up
Automation doesn't replace your content — it replaces repetition. Anything you redo manually after every single webinar — reminding, following up, sorting — is a candidate for automation. This guide shows which steps are worth automating and in what order to introduce them.
By Sellora · Published on
What can be automated
- Scheduling, including a just-in-time start right after registration
- Confirmation with an access link immediately after sign-up
- Reminders 24 hours, 1 hour, and 15 minutes before the start
- Follow-up based on attendance, drop-off, or no-show
- Segmentation into buyers and non-buyers based on payment confirmation
- One-click unsubscribe, no questions asked
A reliable rollout order
- 1Make sure confirmation and access links work — nothing functions without this.
- 2Set up the reminder sequence; it has the most direct effect on attendance.
- 3Create two follow-up paths: attendees and no-shows.
- 4Remove buyers from all sales sequences immediately.
- 5Only then add finer branching.
Combining email and WhatsApp effectively
Email carries the content, WhatsApp carries urgency. In Sellora, email is sent through your own Resend account, and WhatsApp is optionally handled via the Meta Cloud API with a separate opt-in. Without opt-in, no WhatsApp message is sent — that's not a setting, it's a prerequisite.
Rule of thumb: send at most one message per channel right before the session. Multiple notifications in the same window feels like pressure, not service.
Segmenting by behavior
A contact who watched for 40 minutes and clicked the offer needs a different message than someone who didn't show up at all. Sellora evaluates these signals in the contact record and tags leads accordingly, so the follow-up sequence can act on them.
Frequently asked questions
- How many reminders is appropriate?
- Three is common: the day before, one hour before, and right before the start. More tends to increase the unsubscribe rate rather than attendance.
- What happens to buyers in ongoing sequences?
- They should be removed from sales sequences immediately. Otherwise, they keep receiving offers for something they've already bought.
Keep reading
- Automating Webinar RemindersWhich reminders make sense before a webinar, when to send them, how email and WhatsApp work together, and what content belongs in every message.
- Automating Webinar Follow-UpHow to follow up automatically after a webinar: segmenting by behavior, a sensible number of messages, content per path, and how to handle buyers.
- Increasing Your Webinar Show-Up RateWhy registrants don't show up and which levers actually work: timing, reminder sequence, commitment, channel choice, and the confirmation page.
- Evergreen Webinar – the complete guideWhat an evergreen webinar is, how the technical flow works, which building blocks it needs, and when automation pays off compared to live webinars.
- Webinar funnel – the path from ad to offerHow a webinar funnel is structured: traffic, registration page, confirmation, reminders, webinar, offer, and follow-up — including where most contacts drop off.